To maximize profit, it’s essential to focus on several key service aspects. Let’s break down steps that can enhance processes and increase the profitability of your fast-food establishment based on experience and examples.
Imagine the typical scenario: a queue at the fast-food counter, people ordering, paying, and waiting for their food. Usually, the same person takes orders, prepares the food, and handles payments. Hence, the queue patiently waits while the staff goes through their pitch about the order, confirms details, processes payment, and looks for change.
Let the customer place and pay for their order themselves, then simply receive their food. This way, your staff can serve significantly more customers.
You’ve all seen self-service kiosks – and we can provide those. But there’s a simpler way that encourages customers to not only order in line but also from home! Place a banner with a QR code at the counter. Allow customers to order and pay immediately. To incentivize this, offer either cashback or, without cost, allow these customers to skip the line!
Another tip – enable ordering and payment not just via the web app but directly through messenger services like WhatsApp or Telegram. This opens up a communication channel. During slow periods, you can draw customers in with promotions.
Doner shops often have a small number of tables – two or three. Every time I come, I face the same issue: choosing between finding a free table or standing in line. When people come in pairs or groups of three, one occupies a table while the others queue. Effectively, the table remains unused while the partner is in line.
The solution is simple: place QR codes on tables to allow visitors to place orders and pay immediately. This way, ordered dishes can be brought to the table by the staff member who occasionally clears and wipes these tables.
If you want to drive users to order through your application, for instance, for lunchtime takeaway, you need to teach them to use your website or messenger chatbots.
This is easily done: offer them a small benefit, like cashback.
Cashback can be in the form of bonus points, later redeemable as a discount on orders. People understand this and will gladly use your system to get some extra money. This incentive could make people choose your chatbot or web app.
Next, I’ll explain how to place an order at the counter without waiting in the full line or use a mobile app to pay and get a complete queue. What do you think they’ll choose?
There’s huge potential for orders from office workers seeking convenient lunch options. Imagine giving them the ability to order directly from the office, specify when they want to collect the order, and simply come to pick it up. Undoubtedly, this will increase your turnover and be significantly more convenient for people.
There’s another significant potential rarely seen in fast-food service: the ability to get prepayments from customers. Imagine having a client who regularly buys at least 5 doner kebabs per month. Offer them these 5 doners upfront for a slightly discounted price. These purchases can be credited to the customer’s account or structured differently.
For example: “Dear customer, if 5 doners cost $100, but if you deposit $100 into your account to pay for orders, we’ll immediately add $110 to it.”
This way, you secure advance payment for services, entice customers into regular purchases, and strengthen your customer base.
In conclusion, I’d like to emphasize not underestimating modern technology. The world is changing rapidly, and embracing modern processes can help you stay relevant. But crucial here is engaging your audience.
And by the way, don’t forget to try providing customer recommendations using AI services. Don’t know how? Reach out to us.